NASHVILLE, Tenn.–(BUSINESS WIRE)– Dr. Dan Hale, 67, founder of HRC Medical and the visionary developer of the company’s Amor Vie®, has announced his intention to retire from the natural hormone replacement company.

The company also announced the launch of a new website which features hundreds of stories from real people who have had profound improvements in their health and well-being as a result of HRC Medical’s Amor Vie®. www.hrcmedical.com

HRC Medical is a privately held company that manages 37 HRC Medical Centers located in 21 states. Through its affiliated physicians, the company has served more than 30,000 patients with its Amor Vie®. Amor Vie therapy is a highly personalized treatment plan that seeks to improve natural hormone levels to improve the health and well-being of patients.

“To everything there is a season,” Dr. Hale said. “The time has come for me to step back from active involvement in HRC Medical.”

Don Hale, President of HRC Medical and Dr. Dan Hale’s brother, said, “This is a bittersweet time for me and for this company. Dr. Dan’s vision is now being realized as we grow HRC Medical to a national company helping thousands of people. My brother is a true visionary who developed our Amor Vie® and trained our medical staff in its effective use for our clients.”

Dr. John Argerson will succeed Dr. Dan Hale as Interim Chairman of the HRC Medical Advisory Board.

HRC Medical also announced plans to establish the HRC Medical Foundation as a vehicle to fund ongoing research and education in the arena of hormone replacement therapy. Through the HRC Medical Foundation, HRC will seek to initiate and fund independent research in the area of “personalized wellness care.”

Dr. Hale will continue to practice medicine in his East Tennessee practice and increase his dedication to charitable work. Dr. Hale has been responsible for building a school in the African country of Benin where 300 students now have access to a high quality education. This has been a 15-year passion for Dr Hale.

“The solid growth of HRC Medical means it is time for me to turn over the reins to the next generation so that our ongoing leadership and commitment to the highest standards of care can continue now and into the future,” Dr. Hale said. “There are simply not enough hours in the day to do everything I want to do. HRC Medical will be in good hands with the scores of highly capable doctors and staff that deliver outstanding care as shown by the unprecedented volume of stories noted in our website.”

Details of the New HRC Medical Website

The new HRC Medical website, located at www.hrcmedical.com, is a robust portal of in-depth information about Amor Vie®. The site contains hundreds of stories gathered from actual patients that can be sorted and searched according to the symptoms exhibited by potential patients.

The stories were all collected from real patients of HRC Medical. They were excited to share their experiences, as none of the patients providing testimonials were compensated.

The website also has a test designed to help consumers decide if Amor Vie® Therapy is right for them.

The new website also has a full discussion of the effects and occasional side effects that sometimes occur with natural hormone replacement as well as how those side effects can be treated and resolved.

“We are so excited that our new website is powered by the stories of real people,” Don Hale said. “Our mission is to help improve the lives of people who could benefit from Amor Vie® Therapy. These testimonials illustrate the powerful impact Amor Vie® Therapy has on those in need.”

The website also features a powerful testimonial video from Don and Dixie Hale and outlines HRC’s philosophy and commitment to help its prospective patients determine if Amor Vie® Therapy is right for them. The business was created after Don and Dixie tried the hormone replacement therapy recommended by Don’s brother, Dr. Dan Hale.

“We had such a powerful experience that I wanted to share this with as many people as possible,” Don Hale said. “Amor Vie® Therapy restored our energy, renewed our marriage and we rejoice with every new patient we are able to help.”